The ever-changing marketplace may have you planning a rebrand of your company. Keeping a fresh look that appeals to a wide-range of customers is always the goal of any business-owner. Having a logo that stands out from the crowd is key; as is having a logo that is easily recognizable and prevalent. The packaging you select and how you design your rebranded logo to compliment the packaging can have a lasting impact. I'll be happy to help your company make this rebranding transition and work to provide you with packaging that best meets the needs of this rebrand. Check out Pratt's latest on how to use packaging as a branding tool.
Flute sizes determine the thickness of the corrugated wall. Different flute sizes have different functions. Notice the flutes are constructed in an "arch" pattern. Just as engineers use the arch for strength in large construction design, so too is the arch important in the strength of the box. The thickness of the paper used to construct the flute also provides varied strength for your boxes. Product weight, printing substrate, stacking patterns, warehousing, shipping requirements, etc. can impact your flute choice as well. Take a look at Pratt's latest news on the D-flute design and let me know if I can assist you in your flute design and choice: